Digital transformation has come to transform companies and guide them towards a more automated future. Discover how this impacts intralogistics.
The future is already here: 45.7% of Brazilian companies are implementing a digital transformation strategy. The data is from Digital Samba, braço de Transformação Digital da Sambatech, e vieram de entrevistas com mais de 100 C-Levels reconhecidos nacionalmente.
The objective of the research was to map the digital transformation market, understand the main challenges and insights in the area. After all, Most national organizations have already realized the importance of digitalization and are advancing in this aspect. Within the intralogistics, this is no different.
What is digital transformation?
First of all, you need to understand what is digital transformation. The term refers to the processes implemented to digitalize business operations, as well as the use of technologies to improve performance.
Anyone who thinks that it is enough to create a profile on social networks or maintain a corporate blog is mistaken. digital transformation goes far beyond that: it is place technology as a strategic part of the company, and not as an assistant. This involves a direct change in the organizational culture.
It may seem difficult, but taking this step is essential for anyone who wants to remain relevant. Samba Digital's research also showed that 44% for companies with annual revenues of up to 10 million are implementing a digital transformation strategy. Among those with a turnover of more than 1 billion, 38.9% are at this same stage.
In other words: the most profitable companies already see digital transformation as a key characteristic for their evolution. Around 85% of the businesses that claim not to have initiatives in this sector have already realized how important it is to pay attention to the subject. This is a collective trend, as it adds value for the consumer.
How does digital transformation impact intralogistics?
Within this scenario, it is essential to bring the impacts of digital transformation on intralogistics. Operations will become more automated, with more fluid processes and less dependence on manual labor.
Other ways in which digital transformation impacts intralogistics are:
Customer focus
More than ever, companies need to create processes that deliver the best experience for the end consumer. The word “engagement” is not just used for social media metrics — it is also used to guide actions and improvements at all operational stages.
It seems obvious, but it isn't. About 51% of executives believe that their company will have difficulty meeting the demands of new customers in the next 5 years. The data comes from the study Digital Transformation Index (DT Index), made by Dell Technologies in partnership with Intel.
Therefore, it is necessary to make up for lost time before it is too late. Managers must implement a new culture customer focused using technology as a focus. All of this directly affects the consumer's perception of the brand, indicating whether they will become a loyal buyer or not.
Automation of manual processes
Without a doubt, one of the main characteristics of digital transformation is the adoption of automation and technology within the operation. Companies such as Mor and ID Logística have already put forward important projects in the area of automation in partnership with Bertolini.
However, this is not synonymous with layoffs. As the International Federation of Robotics, the standardization of industrial processes through the adoption of robots caused growth in demand for more qualified professionals. This way, everyone wins!
Omnichannel as the word of the day
This is one of the main challenges of logistics: unite physical stores with online commerce. Without this, extremely important data is lost and deadlines may be exceeded. Therefore, the customer has a negative experience and may opt for another supplier.
Omnichannel is precisely the integration of all channels to offer consumers an optimized shopping experience. All teams will have access to the same information, enabling them to serve customers more quickly and effectively.
Suppliers as partners on this journey
It is impossible to implement digital transformation alone. All of the company's suppliers need to adopt this mindset to ensure integration in processes. Otherwise, many projects will be stalled due to disagreements and lack of information.
Especially in the B2B market, which grew 75% during the pandemic. This increase occurred precisely within the online universe, since 56% of manufacturers made more than half of their corporate purchases online.
As the adoption of digital commerce impacts the logistics process, talk to your suppliers to find out who is implementing the transformations. Those who remain attached to the old way can hinder your growth, so be careful.
With this information, managers can analyze their companies’ digital transformation plans. This is the first step towards the future of intralogistics and the market in general.
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