The new normal is here: B2B in e-commerce is essential for business growth. Find out why and how this impacts your reality!
Imagine a market that grew 75% During the pandemic, while so many other sectors had to retreat, we are talking about online sales, which were already a habit even before social isolation. A 2019 study conducted by NZN Intelligence highlighted that 741% of Brazilians preferred to buy online at the time.
Gradually, this trend went beyond the business-to-consumer transaction. B2B in e-commerce It has gained prominence in Brazil and worldwide. Data from Forrester Research shows that business-to-business sales generated US$$ 889 billion in 2017 through B2B e-commerce portals.
B2B in e-commerce: a market that continues to grow.
It's easy to understand where such favorable numbers come from. Consumer attention has long since shifted from physical to digital environments for a number of reasons. The ease of searching and comparing prices, greater availability of suppliers, and convenience have led consumers to increasingly opt for online shopping.
And this also happens within companies. Forrester Research pointed out that 741,300 of US manufacturers conduct more than half of their supplier and product searches online. Furthermore, 561,300 respondents revealed that they expect to make more than half of their corporate purchases, from resources to other materials necessary for day-to-day business operations, online.
In other words, the B2B in e-commerce It's already a reality. Brazil is following this global trend, with a 621% increase in participation in this modality after the pandemic. For buyers and suppliers, conducting transactions through virtual means is more efficient. The reasons are obvious:
• Easy access to information about stock and delivery;
• Greater flexibility in schedules;
• Greater availability of suppliers;
• Being able to conduct business independently of physical meetings, which are more expensive.
How to stand out in B2B e-commerce
Such positive numbers are causing more companies to invest in B2B in e-commerce. Therefore, it's necessary to know how to stand out in such a competitive market.
The first step is understanding that the buyer has the same requirements in B2B as they do in B2C. Even though business-to-business purchases are more time-consuming and detailed, they need human contact. Regardless of the product or service offered, one thing is certain: the customer wants a differentiated, simple, and effective buying experience.
Therefore, B2B e-commerce needs to find a balance between autonomy and customer support. This includes a simple purchasing process, with all the information readily available and different contact channels in case of questions.
It's also important to remember that the adoption of digital commerce has an impact on logistics. It's not just customer service that needs to be fluid: delivery processes must be equally excellent. To achieve this, managers need to invest in logistics to support the... B2B in e-commerce and bring good results for the company.
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